Hilal has been synonymous with excellent quality confectionery products for the past fifty years. Over the last half century, the company has diversified it’s product range, with a variety of popular new confectioneries for consumers all over Pakistan to enjoy. Hilal Confectionery is a market pioneer and leader with their classic range of candies and bubble gums - now newer, improved, and innovative products like chocolates, wafers and powdered drinks have also had a substantial impact on the marketplace. The extensive Hilal portfolio includes, but is not limited to, such recognizable products such as Amras Candy, Chooran Chatni, Khopra ,Pan Pasand and Ding Dong at one end, to Milker Bar Bar, Line Up, and Sun Sip at the other end.
Hilal is an ever-advancing company, with it’s vision firmly entrenched in the future. In line with this vision, the production units at Hyderabad were recently shifted to the main city of Karachi. The company has been busy looking at new ways in which to approach its market, and in line with such an innovative approach, is now consolidating the launch of packaged cakes, produced on the finest imported machinery. Taking into account Hilal’s stellar track record, and appreciation from the customer base, Kake is destined to be another one of Hilal’s Halo brands.
Hilal, along with it’s ancillary concerns, currently holds the title of market leader in confectionery, and it envisions to not only maintain this position, but also to replicate this success in new product categories also. Being number one means having to anticipate the customers needs and desires. No one does this well than Hilal.
To achieve customer satisfaction in response to changing market trends
To innovate within existing products and technologies according to market trends
To maintain its high market share and market leadership
To be accessible to all segments in the market
To constantly maintain its high quality standards
Hilal Confectionery (Pvt) Ltd has always given priority to consumer preferences in the market, appealing to different market segments inclusive of all demographic segments. Given the company’s focus on high quality, food safety, nutritional value, and consumer appeal, Hilal has achieved the title of market leader in the Pakistani confectionery market
Sister concerns of Hilal, involved in manufacturing of confectionery and powdered drinks, place a great emphasis on quality control by using modernized plants that are operated by qualified and trained staff. Automization is encouraged, and progressive, custom software has been introduced for nearly all the departments. Innovation through latest technology utilization and optimum utilization of qualified staff members is the basic tenet on which Hilal thrives.